About Brian Eichenberger

Brian Eichenberger is a freelance writer, social marketer, podcaster and consultant and resident creative strategist for Insider Louisville. He is a diehard music fan, film junkie, husband, and dad who tries to read a book a week. Hear him goof off Mondays via iTunes or Louisville.am on his latest podcast, Soapbox Heroes, along with comedian Matt Molchen.

Recent Articles By Brian

Eureka Moments

Hit Send [#TheEichLife no.95]

At lunch with co-workers this week, the subject of a former colleague losing her dad was mentioned.  “I should text her and say we are thinking about her,” someonesaid off-handedly. Then she removed her phone from her pocket and nodded at us.  “I am going to do it right now,” she said. The rest of us smiled.  “I’d forget otherwise,” I said.  “Me, too,” agreed someone else.  We were all […]

Eureka Moments

So Long, Grandma [#TheEichLife]

A few days before Christmas, my grandmother passed from this life.  She outlived my grandpa and most of her siblings. My mom and dad, brother and sister and I found plane tickets and an Airbnb and gathered with extended family in Denver for a funeral and a few meals together. Tomorrow her children will bury […]

Eureka Moments

Christmas Playlist [#TheEichLife no.93]

My brother sent me a link last night to the new album from a little-known pop band we both like from Texas. It’s entitled “Baby, It’s Cold War Outside” and – you guessed it – is a cheeky take on a Christmas album.  “Christmas albums always crack me up,” he typed – a statement I […]

Eureka Moments

Bold As Love [#TheEichLife no.92]

Almost exactly two years ago, I was published on these pages for the first time with this opening paragraph: It’s been a weird week. No one is going to argue about that. And forget parties and preferences and candidates for a second. Just look at how we have all started to treat each other and […]

Eureka Moments

Singing In The Shower [#TheEichLife no.91 #EurekaMoments]

I am both familiar with and a fan of singing in the shower.  But I usually partake in this practice when I am in my house. Alone. But the guy in the shower stall next to me at the gym this morning? He wasn’t just singing (or, to be fair, it was really aggressive humming). […]

Eureka Moments

Play It Again, Sam [#TheEichLife no.90 #EurekaMoments]

I used to listen to the radio, waiting for the opening strains of a particular song. My fingers were sweating, poised and preparing to pressurize the “play” and “record” button at the same time. I was keeping the radio low. My preacher Dad didn’t think I needed to be listening to this.  The announcer said […]

Eureka Moments

This Little Light [#TheEichLife no.89 #EurekaMoments]

There is a continued comfort to physical light for me.

Eureka Moments

Compassion And Consequence [#TheEichLife no.88]

Sometimes consequences are important. But compassion matters all the time.

Eureka Moments

Test Driving The Dream [#TheEichLife no.87]

Below is a list (in no particular order) of things that – at some point in my life – I thought I wanted (and maybe a few that I still do). The Batmobile Long heavy metal hair To look like a member of the Beatles A ticket to a Michael W. Smith concert (circa 1991) […]