I was fortunate to be asked to speak at the Louisville Digital Association’s annual conference, #DigitalCrossroads, about a topic that I’ve been trying to help remedy. And that is the disconnect between many company leaders and their marketing team. Through personal experience, I have found that many CEO’s and managers simply don’t understand social media, let alone good marking on the platforms, and this makes the job of the marketing team hard to do in many cases.
I gave this talk in a breakout session at #DigitalCrossroads on 11/2/2017. There is some great Q&A and some good advice on how to tackle this issue. If you have any questions or are having trouble with navigating these waters, my company Yes502Media.com offers consulting services to help.