“…When I covered the launch of Snapchat Stories for The Verge many years ago, I read it as an evolution of Snap’s core mechanic: ephemeral messaging. But over the years, I came to think of it as a somewhat radical evolution from an app built and designed for messaging to an app for broadcasting, like the rest of social media. As I reread that piece I wrote all those years ago, it was actually clear from the beginning that Stories was intended to someday include ads. And once that ad spigot got turned on, the cycle had officially begun.”

Read the full article by Ellis Hamburger on The Verge


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