You’ve seen the logo everywhere from Louisville Burger Week to the WFPK 502 Local Originals Series. Those stately blue letters paying homage to the men & women who make the real source of bourbon magic…the barrels. They call them coopers & the newest product from Brown-Forman in 20 years made them it’s namesake…Coopers’ Craft.

Image Courtesy of Brown-Forman

Originally introduced to the market in 2016, the brand is now expanding its 82.2 proof Coopers’ Craft Kentucky Straight Bourbon Whiskey & introducing a new expression, Coopers’ Craft Barrel Reserve, achieved by a unique chisel & charring of the barrel interior.

Image Courtesy of Brown-Forman

We enjoyed tasting both incredibly affordable, delicious brands at the New Orleans Bourbon Festival with Fitz Bailey, the National Brand Ambassador for Coopers’ Craft. Fitz also served us a bright & flavorful Kentucky Mule cocktail, & taught us to make our own savory classic Boulevardier!

Image Courtesy of Brown-Forman

Join Yes Louisville Content Coordinator & bourbon woman, Lori Mangum, as she chats with Fitz about the Coopers’ Craft products, its history, & his own journey to The Ville to represent this semi-sweet & sometimes spicy bourbon brand inspired by the people who bring it to life.

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